These fish catching machines were invented back in the 1960s by Bill Lewis a decorated World War II bomber pilot that grew up in the small town of Laurel, MS. When he got back from the war he invented this Legendary bait and history was made. All of Bill Lewis's lures are still made here in the USA, unlike most tackle manufacturers you see in your run of the mill tackle shops.
Every product we carry is either 100% made in the USA, handcrafted in the USA, assembled in the USA, or mostly comprised of American Made components.
Hand Selected Tackle
We strive to find unique tackle you might not see in your local big box stores while carrying select classics we all love. We only have tackle we would use ourselves.
We are an American small business, just like your mom-and-pop tackle shop. The only difference is that we sell exclusively online
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