These fish catching machines were invented back in the 1960s by Bill Lewis a decorated World War II bomber pilot that grew up in the small town of Laurel, MS. When he got back from the war he invented this Legendary bait and history was made. All of Bill Lewis's lures are still made here in the USA, unlike most tackle manufacturers you see in your run of the mill tackle shops.
American Made Tackle
Most of our products are either Made, Handcrafted or Assembled in the USA.
We are a family owned online tackle shop that strives to find the greatest fishing gear.
Supports Small Business
Many of our products are sourced from small business, ensuring quality and unique products.