Leland's Lures began in 1997. It started with one lure, the Trout Magnet. Now Leland's Lures carries many products for trout and crappie enthusiasts. What began as a hobby for Jeff Smith and Todd Gainer, owners of Leland's Lures, has now developed into something more. These two, with many other friends and family, were catching more fish than anyone else on the stream. The secret kept among these friends for so many years is now available for everyone. "The Secret's Out!"