Luck-E-Strike is a classic tackle company that has been around since 1970 and in 2016 Luck-E-Strike has brought back some American tackle manufacturing with there American Originals line of crankbaits. What makes the American Original line of crankbaits special is the fact each lure is designed, manufactured, and custom painted in Greenwood Arkansas. We are very excited to be able to offer you these great crankbaits and what we like most about them is the price! $6.49 for an American-made crankbait is crazy and it was obvious that Luck-E-Strike was thinking about the customer first with this line of products.