Nichols Lures was founded in 1989 by Dave Nichols when he began creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner, and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. They still value high-quality, hand-made, American products, and plan on continuing a 30-year-old legacy the right way, with hard work and determination.