American Made Fishing Lures – Lure Frenzy

Spring SaleSave up to 65% sitewide

Free BaitsFree pack of Banger stickbaits on orders over $25

Free ShippingOn Domestic U.S. Orders Over $99

Gary Yamamoto-4" Gary Yamamoto Zako Swimbait-Soft Plastics

Soft Plastic Lures

Luck-E-Strike-American Originals Deep Smoothy-Hard Baits

Crusher Lures-Cliff Crochet "Petite" Double Willow Spinnerbait-Spinner & Buzz Baits

Nichols Lures-Impact Flipping Jig-Jigs

Featured Tackle

Sale

Lure Frenzy-Savage Swimmer Swimbait by Lure Frenzy-Soft Plastics

Savage Swimmer Swimbait by Lure Frenzy

$5.99 $5.00 Save 17%

Sale

Yum-Yum Dinger-Soft Plastics

$2.99 $2.50 Save 16%

Sale

Zman-Z-Man TRD HogZ-Soft Plastics

$4.49 $3.50 Save 22%

Nichols Lures-Clent's Toadstool Jig Head 3 Pack-Jigs

Nichols Lures Clent's Toadstool Jig Head (3 Pack)

Sale

Zman-Zman Project Z ChatterBait-Spinner & Buzz Baits

Zman Project Z ChatterBait

$8.49 $7.00 Save 18%

Sold Out

Fresh Baitz-FRESH Scorpion-Soft Plastics

Fresh Baitz Scorpion

Sale

Rabid Baits-Rabid Z-GOBI-Soft Plastics

Rabid Baits Darter

$7.99 $6.75 Save 16%

Sale

Luck-E-Strike-American Originals Deep Smoothy-Hard Baits

Luck-E-Strike American Originals Deep Smoothy

$5.99 $5.25 Save 12%

Sale

Bio Bait DNA 3.75" Swim Baits - Lure Frenzy

Bio Bait DNA Swimbait

$7.99 $6.50 Save 19%

Sale

Bay Rat Lures-Battle 1.5-Hard Baits

Bay Rat Lures Battle 1.5

$11.49 $10.00 Save 13%

Sale

Scum Frog-Scum Frog Trophy Series-Hard Baits

Scum Frog Trophy Series

$5.99 $5.00 Save 17%

Sale

Gary Yamamoto-4" Gary Yamamoto Zako Swimbait-Soft Plastics

4" Gary Yamamoto Zako Swimbait

$6.49 $5.00 Save 23%

Mepps-Mepps Dressed Aglia #3-Spinner & Buzz Baits

Mepps Dressed Aglia #3

Sale

Hand-tied Flies-Woolly Bugger Assortment-Dry Flies

Woolly Bugger Assortment

$23.99 $19.20 Save 20%

Nichols Lures-Metal Flake Double Willow Spinnerbait-Spinner & Buzz Baits

Nichols Lures Pulsator Metal Flake Double Willow Spinnerbait

Sale

Tackle HD-Hi-Def Craw-Soft Plastics

Tackle HD Hi-Def Craw

$11.99 $9.00 Save 25%

Sale

Tackle HD-Stealth HD Jighead (3-pack)-Jigs

Tackle HD Stealth HD Jighead (3 Pack)

$6.99 $6.00 Save 14%

Sale

Bay Rat Lures-Battle MD-Hard Baits

Bay Rat Lures Battle MD

$11.49 $10.00 Save 13%

Sale

Crusher Lures-Heavy Finesse Jig 2 Pack-Jigs

Crusher Lures Heavy Finesse Jig 2 Pack

$6.19 $5.00 Save 19%

Sale

Luck-E-Strike-American Originals G5-Hard Baits

Luck-E-Strike American Originals G5

$5.99 $5.25 Save 12%

View all

Lure Frenzy Mystery Pack

Mystery Grab Bag

Want to try something new at a discount? Get one of our mystery grab bags, each grab bag is hand picked by our staff and contains at least 30$ worth of tackle.

Featured Brands