About Us

Owner holding fish

Lure Frenzy's owner Trent is a hobbyist fisherman, product photographer, and eCommerce specialist. Trent is also very passionate about supporting small businesses and American made products. With all of Trent's former work experience and a dream to bring back the American made tackle industry, he decided to "take the leap" by opening Lure Frenzy in August 2019.

Every product available at Lurefrenzy.com is either 100% made in the USA, handcrafted in the USA, assembled in the USA, or is constructed with mostly American made components. Trent buys and hand picks each product directly from passionate tackle manufactures ensuring every product you purchase from Lure Frenzy is a good one!