About Us

 Lure Frenzy opened for business in August of 2019 and was founded by Trent a hobbyist fisherman that was tired of watching American tackle manufacturers move there production overseas. Trent wanted a place for people to be able to shop American Made tackle with confidence. Every product we carry here at Lurefrenzy.com is either 100% made in the USA, hand crafted in the USA, assembled in the USA or is constructed in mostly American made components.  We make sure to buy from manufacturers that are equally as passionate about our sport as we are.